Microsoft opens fake store to demo utopian retail experience; begs question why not open a real store
What would you do with 20,000 square foot (approx. 1,900 square meter) of real-estate? Would you make the most of it and build a store to sell something? Or would you build a fake store that looks like a real store, functions like a real store, but isn’t actually a store? I’ll give you some time to think about it while I tell you about what Microsoft did.
